Katsunori began his Planning career with McCann Health Japan in 1999. Recently, after 8 years as Head of Strategy, he began to look for fresh opportunities to immerse him even further in identifying human insights. As a result, this formidable talent in insight analysis is now being applied to the company’s services in brand performance measurement and qualitative improvement proposals, in addition to its traditional client consultation offerings. As McCann Health Japan’s first Director dedicated to Data and Analytics, Katsunori is focused on enhancing brand’s potentials in consideration of its life-cycle.
Katsunori Makino Job Title Performance Consultation, Director Company MCCANN HEALTH JAPAN