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In this session...

We may live to be 100, but what do we actually want out of our lives? This fundamental question is at the heart of healthcare communications, which put consumer values before product. Decades of industry research has shown that helping consumers to become aware of what they want to achieve in life is what triggers tangible changes in behavior. In this context, a purchase is no longer a purchase, but a solution that brings you closer to your life goal.

What You'll Learn from This Session...

  1. Everything is becoming “healthcare”
  2. Healthcare communications puts consumer values before product
  3. Lessons from healthcare’s approach

Presented with


Dr. Hana Hayashi ScD, SM, EdM, Asia Pacific Director McCann Public Health
Katsunori Makino Performance Consultation, Director McCann Health Japan

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Storytelling   Content   Agency