There’s a reason why sports terminology seeps into our daily conversations. We hit home runs, score goals, take one on the chin and go for the win in our professional and personal lives. Entertainment, from celebrity watching to music, theatre and television, is splashed on the pages at the checkout and streamed to us at a dizzying rate. Both subjects are big business and growing at a breakneck pace. The Sports & Entertainment Track on Tuesday will dig deep to find out what our fascination is and how we can win when we dive into sports and entertainment marketing.