First Party Data, Data-Driven Creative and the DTC Brands Re-Writing The Rules

Data and Creative have become closer partners than ever before. Marketers now have an informed understanding of their audiences and how to develop tailored creative assets and messaging that specifically resonate with targeted audiences and drive DTC performance. Hear from the execs trailblazing in NFTs, major sports/entertainment events and premium jewelry on how new DTC data-driven media methods are setting the next trends for marketing's mainstream.