AW Explains: NFTs

Frank Weil, Founder and CEO of Myntr, joins the studio to explain NFTs to a marketing audience.

Digital Doppelgangers – How A New Breed of Avatars is Reinventing Self-Expression

Avatars are evolving from flat images stuck in singular platforms, to customizable 3D characters that mirror our emotions and travel across the metaverse. These innovations are ushering in an age where we can socialize in digital third places as our truest selves and make meaningful connections beyond the physical limitations of our bodies. The implications will be profound, redefining how we shop, socialize and play. Learn from our panel of NFT thought leaders as we explore the second self...

Leveraging NFTs to Maximize the Impact of Brands’ Cause Related Marketing

Learn how the new global Listen Campaign, with the most recognized brands, are leveraging the power of NFTs to maximize the return from supporting a cause, helping the world’s 1 billion-plus vulnerable children. Created by Tony Hollingsworth, producer of nine of the largest broadcast events in history, including Nelson Mandela’s 70th birthday, reaching 600 million, the multi-platform Listen Campaign is auctioning NFTs of performances by 200 stars from his iconic events, and new NFTs from...

NFTs Gone Mainstream: The Success of NBA Top Shot

This past year, brands have been eager to move into the NFT space and create different avenues to engage with their fans and customers. During this session, leaders from the NBA and Dapper Labs, the creators of NBA Top Shot, will discuss how the experience came to fruition, why it has made such a strong connection with basketball fans, how it has helped influence player culture and what’s next, including the recent expansion WNBA moments to the platform.

Harnessing the Power of NFTs to Unlock Consumer Engagement

As the industry continues to navigate the NFT metaverse, one question still remains: How can brands leverage NFTs to better understand the consumer, meet them where they are, and drive brand engagement and cultural impact as a result?

First Party Data, Data-Driven Creative and the DTC Brands Re-Writing The Rules

Data and Creative have become closer partners than ever before. Marketers now have an informed understanding of their audiences and how to develop tailored creative assets and messaging that specifically resonate with targeted audiences and drive DTC performance. Hear from the execs trailblazing in NFTs, major sports/entertainment events and premium jewelry on how new DTC data-driven media methods are setting the next trends for marketing's mainstream.

Democratizing the Art World: NextGen Collectors, NFTs + Future of Art

The art world’s digital shift has drastically accelerated in the past 18 months, impacting buying behaviors. As a result, we’re now entering a new age of collectors where many are seeking a more tech-savvy and seamless way of engagement. From fine art to NFTs, buyers are increasingly more comfortable transacting sight-unseen but will this momentum continue? CEO of Artsy, Mike Steib, will discuss how the online art marketplace takes the friction out of the process of buying art online, what...

NFTs and Brands: How OneOf x iHeartRadio Music Festival Joined Forces To Introduce iHeartRadio's Artists & Fans To The Metaverse

Fireside chat with Lin Dai, OneOf, CEO & Co-Founder and Conal Byrne, CEO, iHeart Digital Audio

Digital Art and the Crypto Economy

Moderated by Lesley Silverman, UTA's Innovations and Digital Lead, Cryptopunks will discuss the intersectionality of crypto and digital art, how the new technology disrupted the art world, and how the confluence of the two have led to a massive movement in creatorships and digital assets.

The Future of Museums: Can NFTs, MOOC's, and XR Save Our Cultural Institutions?

Join this roundtable on the future of museums with experts in the field of culture and tech as they discuss what digital transformation, NFT's, XR, and digital communities can bring to our cultural institutions to ensure a robust future for the arts.

NFTs: Restoring Ownership to Digital Creators

Think about your favourite digital image/video, meme, or even AR filter. Now tell me who created it. The internet has been incredible in the growth of digital art but while it’s an amazing place for discovery, more often than not digital creators are uploading content to the internet and then that content lives a life of its own, often times detached from the original creator without credit or mention of the artist as it’s shared. NFTs have created a way to commercialize digital content...
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