The Data Cloud: Powering the Next Generation Of Advertising

The most valuable companies in the world are those that utilize their data to the fullest. That is why Choreograph have established a global partnership with Snowflake to deliver the WPP Data Cloud: to seamlessly connect rich data from across the WPP network, making it instantly available to all and enhancing collaboration across media, technology, creative and data. This session will discuss how leveraging technology and Data Clean Rooms can power the next generation of advertising.