Creating Marketing Strategies That Speak Through Social

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Behind the Scenes: A Frank Conversation about Race Dynamics on Branded Video Shoots

Social media has revolutionized how companies and individuals can conduct marketing. Seemingly constant new features, platforms, and technologies have facilitated seamless connections between brand and consumer, most notably amongst Generation Z. As this segment of the population begins to develop spending power, how will brands continue to speak to every generation whilst capitalizing on this opportunity? With his successful background in YouTube, Riyadh Khalaf understands the importance of creating content that appeals to viewers of all ages and backgrounds. Join Riyadh as he speaks about the strategies and insights that will help form robust marketing campaigns for now and the future.
Ruth Mortimer Managing Director, Global Education and Development
Advertising Week
Riyadh Khalaf TV/Radio Host and Online Video Creator

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