Approaching Brand Safety and Suitability in EMEA’s Complex News Cycles


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29:05

Hey Brands! You’re Doing Creator Marketing All Wrong


Brands unwittingly spent at least $235 million in advertising on sites linked to disinformation in 2019, based on GDI estimates. This number is likely to continue growing as fast-evolving news cycles create opportunities for bad actors to spread disinformation. To better understand the relationship between controversy and disinformation, DV recently released a special report that examined content trends from 2020 and early 2021
Michael Brown Group Director, EMEA
DoubleVerify
Stevan Randjelovic Director, Brand Safety and Digital Risk
GroupM EMEA


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