Brands unwittingly spent at least $235 million in advertising on sites linked to disinformation in 2019, based on GDI estimates. This number is likely to continue growing as fast-evolving news cycles create opportunities for bad actors to spread disinformation. To better understand the relationship between controversy and disinformation, DV recently released a special report that examined content trends from 2020 and early 2021
Michael Brown
Group Director, EMEA
DoubleVerify
Stevan Randjelovic
Director, Brand Safety and Digital Risk
GroupM EMEA
Up Next:
29:05
Hey Brands! You’re Doing Creator Marketing All Wrong
29:32
Unlocking the Secrets to Sustaining a Creator's Career
30:13
Turning Genuine Brand Passion into Powerful Influencer Partnerships
Try these courses
Learning Path:
The Fundamentals of Insight
5 Videos, 2 hrs
Learning Path:
Audio Marketing: Everything You Need To Know
10 Videos, 4.75 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.