Engaging with Consumers in the Cookie-Less World


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25:54

Digital Doppelgangers – How A New Breed of Avatars is Reinventing Self-Expression


The demise of third-party cookies and MAIDs has turned to be a catalyst of change for the digital advertising ecosystem. Technology companies have built different solutions to enable advertisers to reach and engage with consumers in environments where cookies and MAIDs are not available. ID5 has invited representatives from the buy-side to discuss the approaches available to advertisers to help them evaluate different solutions and build a future-proof identity strategy.
Morwenna Beales VP, Key Accounts
ID5 Technology
Marco Kloots CEO & Founder
Platform161
Liz Salway Global DCoC Lead, Digital Center of Competencies
Nestlé
Sherif Guindy SVP, Data Strategy EMEA
Essence


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