Martech Unlocked - Demystifying CDPs

Up Next:


The Future of Museums: Can NFTs, MOOC's, and XR Save Our Cultural Institutions?

Few martech categories have been the subject of as much hype and confusion as the customer data platform (CDP). Promising to deliver a "single view of the customer" and hyper-personalised messages at scale, CDPs seem too good to be true. Are they? Martin Kihn, Salesforce Marketing Cloud's SVP of Product Strategy and former research VP at Gartner, separates perception from reality. CDPs may overpromise and underdeliver, but that shouldn't stop marketers from finding the best way to solve their desire to know, personalise and execute.
Martin Kihn SVP Product Strategy

Try these courses

Learning Path:

The Fundamentals of Programmatic

4 Videos, 2.25 hrs
Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs