Moving Beyond Transparency Towards Trust: Aligning Interests of Agencies & Advertisers


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27:15

Self-Service Revolution: Empowering the Media Industry Through Automation


Discover how ISBA and IPA, supported by PwC, are seeking to move beyond the tired "transparency" debate towards practical steps that ensure alignment of interest between agencies and advertisers.
Sam Tomlinson Partner & Leader of PwC's Media Insight & Assurance Practice
PwC
Phil Smith Director General
ISBA
Nigel Gwilliam Director of Media Affairs
IPA
Carly Bedford Group Head of Media
Sky
Martin Telling CFO
Omnicom Media Group
Tracy Clark Commercial Director
Crown Commercial Services


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