A scientist, a professor and an anthropologist walk into a bar... this lesson investigates contextual storytelling, and how it can be applied for digital publishers and marketers. As user experience, video and new advertising models make headlines, equip yourself with the tools to reach consumers with advertising in the right context.
Alexandra Georgakopoulou-Nunes
Professor
Kings College London
Luc Benyon
Head of Marketing
video intelligence
Ali Jennings
Neuroscientist
Leslie Hallam
Course Director, Psychology of Advertising
Lancaster University
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