The number of gamers has surpassed 2 billion globally. Games are the third most popular mobile app category among consumers, but advertising spend in the space has been slow to follow. In this insightful lesson, Acitivision Blizzard Media and Newzoo uncover fresh research about the purchasing power of mobile gamers and the implications for brands.
Jan Bojko
Global Head of Market Research
Activision Blizzard Media
Sander Bosman
Global VP of Research
Newzoo
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