A look into the lives of the Gen Z: their thoughts, behaviours and passions, IRL and online. What are their motivations, aspirations and struggles? Who influences them? How do they talk about brands? What is important for them in life? Unexpected insights from We Are Social and Boiler Room research.
Mobbie Nazir
Chief Strategy Officer
We Are Social
Steven Appleyard
Chief Business Development Officer
Boiler Room
Sarah McKeever
Brand Manager
Ballantine's
Luke Innes
Media Strategy Director
Boiler Room
Alice Bresciani
Research & Insight Director
We Are Social
