Areeb Mahamadi

Areeb began his marketing journey seven years ago at WITHIN, a digital-first, integrated media and
creative agency that pioneered the Performance Branding approach. His experience spans industries from fashion and retail to fitness and pet care, driving results across sales, subscription models, and live event sign-ups. Areeb now leads the Integrated Media department at WITHIN, bringing a background that bridges hands-on paid media execution and long-term planning rooted in customer Lifetime Value. He is especially passionate about measurement, attribution, and incrementality. Areeb also developed the company’s entry-level training program and hiring process, helping shape the next generation of digital marketers.