Jose Villalobos

Jose Villalobos is a business leader with deep expertise at the intersection of media, advertising, and, and technology. As the Global Head of Product Marketing for Platform & Core Ads, Jose leads the development and execution of product strategy, product marketing, and growth efforts for TikTok's advertising suite. His mission at Tiktok is to build for every business and for every advertising need, overseeing core solutions across the TikTok Ads Suite including Smart+, Ad Assistant, and more. Before TikTok, he led product marketing and analytics teams at Meta and brought broad expertise across performance marketing, automation technology, and product strategy. He works at the forefront of innovation and customer obsession.