In this session...
Generative AI is moving from buzzword to business driver. Backed by fresh research among 14,800+ consumers and marketers, Snapchat, eye square, and PMG will show how AI-powered video ads and AR Lenses deliver stronger attention, build brand trust, and boost campaign performance. Don’t miss this opportunity to learn practical strategies for leveraging AI into your marketing toolkit — without losing the human spark behind creativity!
What You'll Learn from This Session...
- GenAI-powered formats — video ads and AR Lenses — capture attention and drive full-funnel results
- AI enhances human creativity, acting as a powerful accelerator rather than a replacement
- Transparency in disclosing AI use is crucial for building consumer trust and strengthening brand perception
