Tracks Venues

In this session...

In an era of fragmented attention and infinite content, premium video remains one of the most effective tools for marketers to build brands, shape perception, and drive results. We’ll explore how the foundational principles of marketing—like capturing quality attention, building long-term memory structures, and driving emotional connection—are amplified through premium video and demonstrate why not all video is created equal—and how investing in trusted, high-quality content delivers measurable outcomes across the funnel.

What You'll Learn from This Session...

  1. Quality Attention that Lasts – Learn how premium video environments amplify core marketing principles by capturing attention and building long-term memory.
  2. Emotional Connection at Scale – Discover how trusted, high-quality content drives stronger brand perception, emotional resonance, and full-funnel results.
  3. Proof that Premium Works – See real-world case studies that show why not all video is equal—and how premium investments deliver measurable business outcomes.

Presented with


Speakers

Lauren Chaplin SVP, Media Investment Digitas
Jennifer Friedlander SVP, Insights & Measurement Screenvision Media
David Porter Head of Ad Sales Research, Data and Insights Warner Bros. Discovery
Benjamin Vandegrift VP, Measurement Solutions and Innovations VAB
Aulden Kaye Yi Head of Advertising Partnerships Philo

Event Details

Event Type Session