David Porter

David Porter serves as Head of Ad Sales Research, Data and Insights at Warner Bros. Discovery, partnering with Ad Sales to drive revenue growth across streaming, digital and linear platforms. He oversees strategy and execution for alternative currencies, advanced analytics, cross-platform measurement, streaming and digital engagement, and data clean rooms. His team develops advanced tools and technology to help advertisers maximize first-party data, optimize campaigns, and measure impact across WBD’s converged video platform.

Porter was most recently CEO of Canoe Ventures, leading addressable TV advertising across linear, VOD and streaming. Prior to Canoe, he was VP of Ad Innovation and Programmatic Solutions at Turner, and held leadership roles at AOL, Microsoft, Cox Communications, and AT&T.