In this session...
Podcasting isn’t just having a moment - it’s becoming the proving ground for advertising’s next era. With 5x the ROI of traditional media, unmatched brand recall, and a built-in trust dynamic, audio remains one of the most underleveraged growth engines in an advertiser’s toolkit.
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But its true power lies in what it reveals: the potential of AI and storytelling working together. As AI transforms how content is created, measured, and optimized, podcasting offers a glimpse into the future - where creativity and context operate as one, campaigns iterate faster, scale smarter, and every message moves with precision.
This session brings together leaders across media, AI, and advertising to explore how podcasting is evolving from niche format to a strategic signal for a smarter, more connected era of advertising.
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What You'll Learn from This Session...
- Podcasting’s AI evolution and what it signals for the future of advertising
- Practical strategies to elevate audio as a growth driver without multiplying costs
- Why iteration, speed, and scale are the new strategy in podcast advertising and beyond
