In this session...
Forget stale funnels and generic outreach — B2B marketing is undergoing a seismic shift. In this high-impact session, we explore how AI, ABM, and automation are transforming lead generation from scattergun to precision play. Hear from tech innovators, leading agencies, and global brands rethinking performance, personalisation and pipeline – and get ahead of the trends shaping 2026. Whether you’re chasing quality leads, faster conversion or smarter targeting, this is your playbook for B2B growth.
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Over the past 12 months, B2B lead generation has been transformed by a wave of innovation — from AI copilots and predictive data models to workflow automation and next-gen ABM. This session brings together leaders from pioneering tech platforms, top-performing agencies, and global B2B brands to explore how these innovations are reshaping the performance marketing playbook. We’ll go deep on what’s working (and what’s not), with real-world case studies, campaign insights, and a look ahead to what 2026 will demand from marketers. Expect a candid, fast-paced conversation on building smarter funnels, driving revenue from first-party data, and turning marketing into a true growth engine.
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What You'll Learn from This Session...
- The latest innovations in AI, ABM and automation – what’s hype, what’s real, and what’s working right now
- How leading brands are building smarter lead gen engines that drive revenue, not just clicks
- New metrics and signals to measure true performance across complex B2B buyer journeys
- How to rewire your tech stack and team to compete in a faster, data-driven marketing landscape
- What 2026 will demand from B2B marketing – and how to future-proof your strategy today
