Danielle Puceta

Danielle Puceta is Chief Digital Officer at Emerald, where she leads digital transformation across media, ecommerce, and marketing operations for one of the largest B2B events and content businesses in the U.S. With more than 15 years’ experience driving innovation at the intersection of technology, marketing, and commercial growth, Danielle has held senior leadership roles at Freeman, DoubleDutch, and American Express. At Emerald, she has significantly expanded the company’s first-party subscriber base and led the rollout of AI tools to supercharge content creation and campaign efficiency. Her remit spans P&L ownership for ecommerce platforms, go-to-market execution, and embedding AI across editorial, sales, and operations. Danielle brings a unique perspective on how digital strategy, workflow automation, and AI experimentation are reshaping B2B marketing performance — and what it takes to future-proof teams, tools, and tactics in today’s fast-moving landscape