In this session...
Marketing leaders face unprecedented pressure to deliver growth while navigating AI, data, and culture shifts. Join CMOs and senior executives from Gloat, Snowflake, and Pontera for a fast-paced discussion, exploring how creativity meets technology, what growth levers are working, and the bets shaping 2025. Moderated by Justin Cooke, Chairman of Path7 and host of The Business of Marketing podcast.
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Marketing is evolving faster than ever, with leaders expected to drive growth, shape culture, and master the balance between AI, data, and creativity. In this live edition of The Business of Marketing podcast, senior executives from Gloat, Snowflake, and Pontera share how they’re navigating disruption and unlocking new levers for growth. From partnerships and performance to brand and communities, the panel will reveal what’s working now, and what’s next.
Expect candid insights on leadership, building resilient teams, and the big bets for 2025. Moderated by Justin Cooke, Chairman of Path7 and host of The Business of Marketing, this session will leave you with fresh perspective, practical takeaways, and a clear view on how marketing’s role is being redefined for the year ahead.
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What You'll Learn from This Session...
- The evolving role of the CMO - why today’s marketing leaders are growth architects, not just brand stewards.
- AI + creativity in practice - how leaders are balancing data-driven precision with human imagination.
- Proven growth levers - what’s delivering results in 2025 across partnerships, content, brand, and performance.
- Building resilient teams - lessons on culture, leadership, and navigating constant change.
- The big bets ahead - what leading CMOs see as the opportunities and pitfalls for the industry in 2025.
