Ali Jawin

Ali Jawin is Chief Marketing Officer at Pontera, where she leads global strategy to accelerate growth, strengthen brand trust, and deepen engagement with financial advisors and retirement savers. A seasoned B2B tech marketing leader, she has over a decade of experience transforming marketing into a revenue-driving engine, known for her “data, not drama” approach that brings clarity, creativity, and accountability to complex challenges. Previously SVP of Marketing at Outreach, she rebuilt demand generation, boosted brand visibility, and drove pipeline and retention gains. Earlier, at The RepTrak Company, she led a global rebrand and helped scale the business into a SaaS platform. Recognized as one of Pavilion’s 50 CMOs to Watch, Ali also serves on the Advisory Board of the Colorectal Cancer Alliance and is a member of the Forbes Communications Council. She holds degrees in Philosophy from the University of St. Andrews (MA) and Middlebury College (BA).