In this session...
As marketers face more pressure to drive business growth amid intense competition and economic uncertainty, understanding the real-world impact of advertising campaigns on digital platforms is critical. Smarter campaigns start with improved measurement and analytics, empowering marketers to better understand bottom-line impact, create more effective data-driven strategies, and maximize the impact on real-world actions, including incremental sales, visits, and iROAS.
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Join InMarket at our invite-only 2025 Advertising Week New York Culture & Commerce lunch. We'll explore how marketers can maximize the real-world results driven by campaigns through improved measurement and analytics, and proven strategies for extending campaign reach with a full-funnel approach.
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What You'll Learn from This Session...
- As economic uncertainty persists, understanding the real-world actions, including incremental visits, sales, and return on ad spend, driven by advertising campaigns on digital platforms is pivotal.
- Smarter campaigns, maximum impact. A powerful measurement and analytics toolkit unlocks next-level insights and data-driven advertising effectiveness.
- Proven strategies for optimizing IRL impact in a competitive, uncertain landscape, such as full-funnel approaches, top-performing ad formats, and more.
