Alyssa Gitto

A media expert with 13+ years of experience at leading agencies and in-house at a leading telecommunications company, Alyssa has helped household brands like Verizon, AARP, LoveSac, and L’Oreal Paris remain at the forefront of marketing innovation and drive growth. As Associate Director of Media Strategy & Activation at Verizon, Alyssa leads media strategy for Total Wireless where she pioneered new measurement and accountability frameworks to drive customer acquisition and measurable efficiency across the brand's complex distribution ecosystem. In her previous roles at Verizon, Alyssa managed media campaigns across Brand/Network and Verizon Consumer Group spearheading the strategy for 5G Ultra Wideband differentiation and commanding media for major tentpole campaigns to define the media landscape for 5G technology through custom, first-to-market activations.