In this session...
Join BTR Media, Spurrier Group, and Garden of Life as they share how AI is transforming advertising by helping brands better understand and connect with their audiences. This panel will explore how AI uncovers real consumer personas and behaviors, enabling advertisers to deliver more relevant content, optimize creative in real time, and scale campaigns with precision. Learn how a shift from campaign-centric to consumer-centric advertising drives authentic engagement, stronger connections, and smarter results.
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Join BTR Media, Spurrier Group, and Nestlé as they share how AI is transforming advertising by helping brands better understand and connect with their audiences. This panel will explore how AI uncovers real consumer personas and behaviors, enabling advertisers to deliver more relevant content, optimize creative in real time, and scale campaigns with precision. Learn how a shift from campaign-centric to consumer-centric advertising drives authentic engagement, stronger connections, and smarter results.
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What You'll Learn from This Session...
- Hear directly from local agencies and business on proven strategies implementing AI tech in their local advertising strategies, providing relatable insights for similar businesses.
- Learn how AI tools can enable local businesses to deliver highly targeted, personalized content to their community while maintaining efficiency - bridging the gap between local authenticity and scaled reach.
- Dive into specific applications of AI in local advertising, from creative optimization to audience targeting and real-time campaign adjustments, are making sophisticated advertising techniques accessible to local businesses.
