In this session...
Let’s be real: the way we buy ads on streaming TV is overdue for an upgrade. Join Wurl and friends for an afternoon of insightful conversation, fresh perspectives, and zero fluff – all about what’s actually working in CTV right now.
With top execs from brands, agencies, data platforms, streamers, and publishers onstage, you’ll hear directly from the industry’s leading minds shaping the next era of streaming TV.
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STREAMING TV SUMMIT PANEL SCHEDULE (below):
11:00am: "Performance at Scale: Overcoming Fragmentation in CTV", with KERV, Peer39, Viant, Paramount Advertising, and Wurl
11:50am: "Contextual: It F***ing Works (With the Right Tools)", with Kepler, Kantar, Butler/Till, and Wurl
12:30pm: "Free Streaming: The New Era of Ad-supported TV", with Roku, FreeWheel, AMC, and Wurl
1:00pm: Networking (30 mins)
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What You'll Learn from This Session...
- How to scale performance on streaming and avoid patchwork solutions
- Why contextual and emotional targeting are driving real results (and real revenue)
- What’s driving free ad-supported TV’s growth and why brands should be bought in
