In this session...
The best advertising doesn't interrupt—it connects. As the industry grapples with signal loss, we're at a turning point: either lean on intrusive data or embrace a more human approach. This session explores neuro-contextual advertising, a new era where technology mirrors the sophistication of the human brain to truly understand what an audience cares about.
Hear from a panel of experts on how we're moving from targeting to understanding by leveraging the core principles of neuroscience.
What You'll Learn from This Session...
- Why the "how" is just as important as the "what”, with a new framework for reaching audiences through interest, emotion, and intent.
- How technology that thinks like the brain creates more relevant, valuable, and human ad experiences for your customers.
- Get an insider look at new research conducted with Moran Cerf, Columbia Professor of Neuroscience and Business, on how Neuro-Contextual Advertising impacts human engagement.
