Michael Platt

Michael Platt, PhD, is Director of the Wharton Neuroscience Initiative and James S. Riepe Penn Integrates Knowledge University Professor of Marketing, Neuroscience, and Psychology at the University of Pennsylvania. He is author of The Leader’s Brain and 300+ articles. Former Director of the Duke Institute for Brain Sciences and Center for Cognitive Neuroscience, and founding Co-Director of the Duke Center for Neuroeconomic Studies. His work has appeared in the New York Times, Washington Post, Wall Street Journal, Newsweek, The Guardian, and National Geographic, and on ABC, NPR, CBC, BBC, MTV, and HBO Vice. He serves on advisory boards of multiple companies and the Yang-Tan Autism Centers at MIT and Harvard, and previously on the WEF Global Future Council on Brain Science, as
President of the Society for Neuroeconomics, consulted on The Fountain by Darren Aronofsky,
and co-founded brain health and performance company Cogwear.