In this session...
Quality supply is the foundation that drives better outcomes for advertisers, but it’s getting harder to identify inventory that truly meets quality and performance standards. This session explores how buyers are leaning into approachable AI to navigate these challenges. With intelligence guiding every decision, marketers can drive better outcomes—with less effort, lower risk, and greater confidence.
View More
Quality supply is the foundation that drives better outcomes for advertisers—but with the rise of made-for-advertising sites and ad tech tactics that inflate buyer costs, it’s getting harder to identify inventory that truly meets quality and performance standards. At the same time, reliance on blunt, keyword-based blocking can lead to over-filtering and missed opportunities on brand-safe, high-value content.
This session explores how buyers are leaning into approachable AI to navigate these challenges—using tools like quality scoring and outcome-based engagement models to surface high-quality inventory, reduce waste, and reinforce brand integrity. With intelligence guiding every decision, marketers can drive better outcomes—with less effort, lower risk, and greater confidence.
View Less
What You'll Learn from This Session...
- Discover how approachable AI can streamline decision-making, cut down manual effort, and prevent over-filtering — freeing you to focus on strategy instead of rote mechanics.
- Explore how quality scoring and outcome-based engagement models surface high-value inventory, ensuring trusted supply translates into stronger campaign outcomes.
- Find out how approachable, transparent solutions aligned with brand safety reinforce confidence while enabling smarter, safer innovation.
