Mark Carpenter

Mark Carpenter is an Investment Strategy Lead at OMD, where he spearheads cross-channel media strategies that deliver measurable business outcomes. With a foundation in programmatic and the ad tech ecosystem, Mark brings a unique perspective shaped by his early career in financial markets, where he developed a rigorous data and analytics skillset. At OMD, Mark is responsible for designing and executing investment strategies across advanced video, social, and emerging platforms—always with a focus on ROI, scalability, and efficiency. He is a trusted voice in the industry, contributing to thought leadership and point-of-view pieces that guide brands and partners in navigating market shifts, adopting new formats, and unlocking growth opportunities. Mark’s work sits at the intersection of technical expertise and commercial strategy, consistently driving performance-driven investments that balance innovation with sustainable business impact.