Tapping Into Culture: The Playbook for Connection > Events: New York 2025

Advertising Week New York 2025

Tapping Into Culture: The Playbook for Connection

Wednesday, 08 October at 12:10 PM
Creativity Stage

Andrew Steinthal
Sofia Hernandez
TJ Adeshola

Jeff Sanchez
Speedy Morman

The New Sports Economy

In this session...

The session will explore what it truly takes for creators, brands, platforms, and leagues to connect with audiences in meaningful ways.

Presented with

Speakers

Andrew Steinthal Head of Talent and Culture Partnerships Chase

Jeff Sanchez Director of Talent and Influencer Content NBA

Sofia Hernandez Global Head of Business Marketing, TikTok TikTok

Speedy Morman Journalist & Cultural Storyteller

TJ Adeshola Operating Partner, Arctos Partners | Media Executive | Strategic Advisor

Event Details

Event Type Session

Track The New Sports Economy

View Track

Streaming

Data & Decisions

Presented byTwilio

Brands & Marketers

Advances in AdTech

Presented byTikTok Ads Manager

AI & Innovation

Presented byFluency

Attention Economy

Brand Connection & Identity

Presented byZillow Elevate

Branding & Storytelling

Campaigns & Creativity

Connections & Community

Content & Pop Culture

Presented byWEBTOON Advertising

Creator Perspectives

Cross Screen Engagement

Culture & Society

Engaging the Modern Consumer

Presented byTikTok

Game Changers

Presented byLyft Ads

Gaming Summit

Immersive Experiences

Industry Disruptors

Presented byMozilla Ads

Investors Summit

Leadership & Growth

Level Up

Media & Entertainment

Modern Marketing & Measurement

Presented byCircana

Modern Media & Storytelling

Shopping & Commerce Media

Small Business Marketing Forum

The New Sports Economy

Presented byFanatics

Trends & Insights

Search Events

Tapping Into Culture: The Playbook for Connection

It's Easy. Sign-in now to Watch!

Tapping Into Culture: The Playbook for Connection

In this session...

Presented with

Speakers

Event Details