Jeff Sanchez

He currently serves as Director of Talent and Influencer Content at the NBA, where he oversees the league’s influencer strategy, talent partnerships, and creator-driven storytelling. In this role, he leads initiatives that connect the NBA with global audiences through innovative campaigns that highlight athletes, entertainers, and digital creators across multiple platforms.

Before joining the NBA, Jeff Sanchez was Head of National Radio Promotions for Luke Records. Known for his sharp instincts and ability to build strong relationships with radio programmers, DJs, and tastemakers across the country, Jeff has earned his spot in shaping Hip Hop History by helping position Luke Records as a pioneering force in hip-hop, Miami bass, and beyond.
He later transitioned to an Executive at Bad Boy Entertainment, where he worked closely with Artists and Managers for day to day tasks, as well as creative teams to shape cultural moments through music, live events, and branded partnerships. His work and relationships have solidified his reputation for curating talent-driven projects and amplifying authentic voices that resonate with diverse audiences.

Throughout his career, Jeff has built a track record of bridging the worlds of Sports, Music, and Entertainment.