In this session...
With roots tracing back to an initial investment of $500 back in 1982, Vera Bradley has long been known for its iconic patterns and deeply loyal fanbase. But in a rapidly shifting cultural landscape, how does a heritage brand evolve to remain relevant and still resonate with its original generation of fandom perennially?
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In this panel, Vera Bradley CMO Alison Hiatt joins forces with Kate Steinberg, influencer and digital tastemaker, and chief creative officer and founder, Craig Allen of CALLEN, the brand’s new creative agency, for a candid conversation on how brands can tap into nostalgia to modernize themselves in an exponentially evolving category. Together, they’ll unpack how legacy brands can tap into cultural moments, social platforms, and community-driven storytelling to bridge past and future, leaning into their original generation of fandom and building connections with new generations in the process.
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What You'll Learn from This Session...
- Using nostalgia to modernize a brand in an exponentially evolving category
- The role of influencer collaboration and community in modernizing brand perception
- Why a strong agency partnership can unlock cultural relevance with new generations while honoring its roots
