Craig Allen

Craig Allen is the Founder and Chief Creative Officer of CALLEN. He spent nearly 10 years at Wieden + Kennedy’s Portland office when he worked on a large variety of brands. Perhaps most notably, he led the Old Spice team responsible for the “Smell Like A Man, Man” campaign which transformed the brand into the category’s definitive leader and was regarded as one of the top campaigns of the 21st century.
In 2017, Allen grew bored, but he didn’t want to leave the industry – he wanted to change it. From that philosophy, he founded CALLEN, a creative entrepreneurial lab, where he and his team don’t just create work for clients, they create work for themselves. Allen has won the industry’s most prestigious awards including two Cannes Lion Grand Prix, Best In Show at The One Show, and ANDY Awards.