In this session...
Shoppers don’t move in straight lines anymore. They discover, engage, and purchase in ways that are increasingly dynamic. TikTok has become a driving force in this new, non-linear journey - where discovery sparks conversion, and conversion turns into measurable performance outcomes.
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As shopping behaviors evolve, the ability to connect discovery with results depends on clearer measurement. TikTok’s newest attribution solutions are designed not only to give advertisers better visibility into the path to purchase, but also to align optimization with the ways businesses already measure success across channels.
In this session, TikTok product and sales leaders will join Etsy and PMG to discuss how the shopper journey is shifting, why visibility across that journey is critical, and how innovations in attribution are helping advertisers unlock stronger performance outcomes today and into the future.
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What You'll Learn from This Session...
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