Ted Bergeron

Ted Bergeron is a recognized industry leader known for driving business success in an evolving retail, digital, and advertising landscape. As TikTok's Vertical Director of Tech & Specialty Retail, Ted partners with progressive brands to build long-term value through innovative advertising strategies, brand storytelling, and robust measurement.Prior to TikTok, Ted spent a decade at Facebook (now Meta) as Head of Industry - Automotive in Australia & New Zealand focused on industry thought leadership, leading high-performing sales teams and developing effective go-to-market strategies across Facebook's family of apps.