In this session...
Entertainment marketers face one of the steepest challenges, competing with content across TV, movies, and video; social media; and gaming for attention. As studios seek alternative engagement channels to stand out, new platforms have emerged as entertainment hubs where advertisers don’t just reach their audience – they ignite engagement through community and authentic experiences.
Explore how users discover and gather around their favorite entertainment, and how studios can engage hard to reach audiences in new ways.
View More
Old advertising methods and linear marketing strategies are leading to diminishing returns. In fact, a 2025 Nielsen study shows traditional TV ad effectiveness declined 30% over the past decade. Even the feed is leaving audiences unengaged and overwhelmed, and marketers are often just another tile on the timeline, instead of a true moment or experience.
Entertainment marketers face one of the steepest challenges, competing with content across TV, movies, and streaming video; social media; and gaming for audience attention. As studios seek alternative engagement channels to stand out, new platforms have emerged as entertainment hubs where advertisers don’t just reach their audience – they ignite engagement through friendship, community and authentic experiences.
This session explores how audiences on platforms discover and gather around their favorite entertainment, and how to engage hard to reach audiences with breakthrough campaigns.
View Less
What You'll Learn from This Session...
- Linear advertising and the feed are leading to diminishing returns for advertisers, especially within mainstream entertainment.
- Rewarded advertising engages hard to reach audiences authentically, delivering high advertiser impact and audience delight.
- Improvements in targeting, measurement and brand safety are making rewarded advertising more accessible for advertisers to execute successful campaigns.
