Holland Martini

Holland Martini is redefining the role of research in business, proving that data without creativity is just numbers on a page. One of the forces behind the “anti-research” research company, she has spent her career quantifying consumer perspectives—but her real mission is to infuse the field with emotional intelligence and human insight. A sought-after speaker at FastCompany, Social Media Week, and beyond, Holland challenges traditional thinking, advocating for a more empathetic and creative approach to data. Her work has been published in leading industry publications, and she’s passionate about transforming raw numbers into narratives that inspire action.

Before GoodQues, Holland led data strategy at Grey (WPP), applying advanced analytics and consumer insights to global powerhouses like J&J and Mars, proving that smart numbers need sharper storytelling. Today, she bridges analytical precision with human connection, unlocking the potential of empathic innovation in every project.