In this session...
The future of advertising is here: precision at scale, powered by next-gen AI-driven data intelligence. As audience data fragments and legacy tools lag, advertisers are moving beyond silos toward AdTech that delivers real-time insights and measurable outcomes. Innovations like the Locality Audience Engine lead the way by leveraging centralized data, AI and automation to transform disconnected workflows into actionable strategies—unlocking the full value of data and redefining local advertising benchmarks for the digital era.
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Developed by Locality in partnership with Lovelytics, Databricks and Newton, this first-of-its-kind identity and activation solution unifies every phase of the local advertising lifecycle. From planning and segmentation to activation and measurement, it brings everything into one streamlined workflow across platforms. The result: a single source of truth for total visibility, faster execution, and smarter outcomes across linear and digital.
This session will explore how next-gen audience intelligence is redefining local advertising, setting new industry standards, and ushering in an AI-powered era of advertising in the digital era.
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What You'll Learn from This Session...
- Solve Fragmentation with a Unified Platform in LocalX: Discover how to centralize data, automate workflows, and bridge linear and digital to deliver full visibility across local campaigns.
- Activate Smarter with AI and Predictive Modeling: Learn how AI-driven segmentation and real-time optimization help reach high-value local audiences faster, with greater precision and impact.
- Build Custom Intelligence to Power Local Audience Strategies: Explore how unified data, historical performance, and vertical-specific insights help shape smarter segmentation and drive stronger local outcomes.
