In this session...
Right now, marketing is in the midst of a seismic shift driven by AI. Executives overwhelmingly see automation as the key to future growth, and most marketers believe it will make them better at their jobs.
But there’s a gap: while belief in AI’s potential is nearly universal, the blueprint for turning it into real performance is still being defined. The pressure to deliver ROI is rising, yet questions of best practices and implementation remain open.
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In this session, industry leaders will examine how AI is reshaping marketing today, where the biggest challenges lie, and how brands are beginning to close the gap between promise and performance. Attendees will leave with practical perspectives on how automation can drive both creativity and measurable outcomes - while staying in control.
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What You'll Learn from This Session...
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