Emily Freed is the GM of US Agency for TikTok Global Business Solutions, where she has led agency and brand partnerships since 2021. In her role, Emily supports TikTok’s largest global partners to help them build impactful, results-driven strategies and campaigns on the platform. She has overseen teams supporting some of the world’s most iconic brands, including Procter & Gamble, The Walt Disney Company, Coca-Cola, and Estée Lauder.
With more than 25 years of experience in the media and advertising industry, Emily has built media planning to content production programs across industries including CPG, entertainment, beauty, and beyond. Prior to TikTok, she held senior roles at both major holding companies and independent agencies, including UM Worldwide, OMD, and Assembly Global.
Emily Freed Job Title GM, US Agency, Global Business Solutions Company TIKTOK Connect via
