In this session...
CTV sits at the intersection of creative storytelling and data-driven precision—but striking the right balance between the two is where the real magic happens. In this panel, industry experts explore how brands and agencies are blending the emotional impact of sight, sound, and motion with the intelligence of audience targeting, automation, and measurement.
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CTV sits at the intersection of creative storytelling and data-driven precision—but striking the right balance between the two is where the real magic happens. In this panel, industry experts explore how brands and agencies are blending the emotional impact of sight, sound, and motion with the intelligence of audience targeting, automation, and measurement. From AI-powered creative optimization to planning strategies that put relevance first, discover how the leaders in CTV are mastering both the art and the science to deliver campaigns that don’t just reach, but resonate.
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What You'll Learn from This Session...
- Creative Still Reigns: Understand why storytelling remains the connective tissue between brand and viewer—and how powerful creative is essential for turning attention into emotional connection.
- AI Meets Imagination: Learn how AI is enhancing creative execution, enabling brands to personalize messaging without losing the human touch.
- Precision with Purpose: See how leading marketers are aligning data, targeting, and measurement with creative strategy to build CTV campaigns that not only reach but truly resonate.
