In this session...
Beloved stories are jumping off screens and into storefronts, turning everyday shopping into immersive brand adventures. Join RWS Global, CAMP, and BBC Studios for a look at “retailtainment”—where entertainment and retail merge to deepen brand affinity, boost engagement, drive revenue and create unforgettable guest experiences.
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Today’s favorite stories and characters are breaking out of screens and taking over storefronts, turning everyday shopping into an unforgettable adventure.
Join RWS Global, CAMP, and BBC Studios for a deep dive into the world of “retailtainment,” where the lines between entertainment and retail are blurred, introducing a bold new era of brand engagement. Hear from the creative minds behind these magical, immersive experiences that blend playful storytelling with commerce, and learn how they’ve redefined retail for a new generation of consumers – deepening brand affinity and ensuring guests stay longer, spend more and leave with lasting smiles.
For retailers and IP holders looking to connect with audiences in bold, memorable ways—this is where IP meets ROI.
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What You'll Learn from This Session...
- Discover how to transform retail spaces into immersive, story-driven experiences that captivate audiences and deepen brand loyalty.
- Hear firsthand from industry leaders who are pioneering new ways to blend entertainment IP with retail environments for maximum impact. Learn the secrets behind successful “retailtainment” activations that boost foot traffic, increase brand engagement, an
- Unlock new ways to engage consumers by merging entertainment IP with immersive retail experiences that drive real-world brand affinity.
- Learn how to create culturally relevant, playful brand moments that spark emotional connections and social buzz.
- Explore strategies to unlock new revenue streams by turning beloved stories and characters into real-world brand moments.
