In this session...
Do you know what Creators actually want from brands, social platforms, and followers? Join us for an insightful session to review our latest research with Ipsos and Publicis to uncover Creators' expectations of brand collaborations, their content creation needs from social platforms, and the kind of engagement they want from their communities. We'll share practical tips on how brands can best tailor their marketing strategy based on the voice of the Creators
What You'll Learn from This Session...
- Creators rely on each social platform for their individual superpowers. Snapchat’s superpower? The ability to create authentic and deeper connections
- Creators are drawn to working with high-quality brands that align with their personal values and brand identity. They also want brands to trust them with the freedom to create
- Audiences are active participants, not just passive consumers and building community is the ultimate goal. Guess where it's easy to do - Snapchat!
