In this session...
In an industry that often defaults to transactional relationships, learn how giving creators a seat at the strategy table empowers them not just as content engines, but as culture-shaping collaborators who drive full-funnel results.The brands winning now are forging stronger relationships with creators based on trust and long-term investment.
In this moderated discussion, hear from brands, platform and marketing experts about how creator campaign results exponentially improve across effectiveness, efficiency, and results.
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In an industry that often defaults to transactional relationships, learn how giving creators a seat at the strategy table empowers them not just as content engines, but as culture-shaping collaborators who drive full-funnel results.The brands winning now are forging stronger relationships with creators – relationships based on trust and long-term investment.
These brands understand that real influence begins in the strategy room and positions creators across multiple campaign touchpoints – from social, digital, e-commerce to experiential, and beyond.
Today, creators are no longer just another channel – they are strategic partners who are reshaping how brands connect with audiences.
In this moderated discussion, hear from brands, platform and marketing experts about how creator campaign results exponentially improve – across effectiveness, efficiency, and results – when long-term investments are not only established but fostered.
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What You'll Learn from This Session...
- Building stronger relationships with creators
- How to incorporate creators into the strategic conversations
- How long-term investments improve creator campaign results
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