In this session...
Manscaped first built its name below the belt, but our next act required looking up. So how do you shift a brand best known for grooming your privates to one that’s the best for your ‘publics’ too? With science (yes, an actual study on unsolicited pics), cheeky content, and the guts to poke culture with purpose. Join us for the inside story on how a risky idea became a brand reset.
What You'll Learn from This Session...
- How to strategically shift and evolve your brand narrative by tapping into relevant cultural conversations.
- The power of pairing data with creativity and how using unexpected insights can spark memorable campaigns.
- Discover how to stay true to your brand when expanding into new, unexpected categories.
- How to balance humor and taboo topics in creative storytelling in a way that resonates.
- How edgy (and great) creative works — the risks and the rewards.
