In this session...
By embracing authenticity, wit, and cultural relevance, we will show how brands can craft campaigns that challenge norms, ignite conversations, and leave lasting impact. Attendees will hear three compelling case studies that will showcase actionable strategies that build trust and inspire brand partners to embrace bold, culturally resonant ideas that break through and make a difference—all while fostering courageous creativity.
What You'll Learn from This Session...
- Attendees will learn how to identify when a bold, risk-taking idea aligns with the client’s business goals and objectives and brand values.
- Attendees will learn how to craft a compelling narrative to set up and secure client buy-in for edgy campaigns.
- Using humor and authenticity can make challenging topics more approachable and impactful.
