Peter Hughes

Peter Hughes is Group Creative Director at 72andSunny New York, where he helps shape brands through bold, culture-forward work. For Panera, he’s led a creative reinvention rooted in reintroducing the brand using wit, warmth, and cultural fluency to make Panera feel relevant, timely, and a part of the conversation.

Over his career, Peter has brought brands into culture in unexpected ways: a Super Bowl speech delivered by a holographic Vince Lombardi for the NFL, a Trojan Condoms cookbook that became an Amazon bestseller, an exhibit at the Brooklyn Museum for Champion, and a full-blown holiday musical for Target. His work has been honored by Cannes Lions, D&AD, the One Show, Effies, and the Emmys.